PFL welcomes Toyota in two-year partnership
06 Apr, 2023
The Perth Football League is delighted to announce a new two-year partnership with Toyota as major partner of both the Senior Men’s and Women’s Competitions.
The new partnership will see the iconic automotive brand placed on the front of senior team guernseys while also becoming the naming rights partner for the League’s senior competitions which encompass over 10,000 players.
Amongst the other benefits of the partnership, the PFL will support Toyota’s Good for Footy program which has so far provided over $9 million in funding to help grow the game from the grassroots up across the country.
The PFL are committed to raising awareness of the program and the benefits it can deliver to our 73 local community clubs across Western Australia.
PFL Chief Executive Officer Andrew Dawe said the partnership marked an exciting chapter for the league and clubs.
“The Perth Football League is delighted to be partnering with such an iconic brand that have supported sport in Australia from the grassroots to the elite level over a long period of time,” Dawe said.
“The partnership reinforces our shared values and commitment to growing the game of Aussie Rules in the community.”
Toyota WA’s General Manager Jason Davey said the new partnership was a great opportunity to support local clubs directly in the community.
“Toyota and our dealer network look forward to partnering with one of the largest senior football competitions in Australia and continuing our support of community level football through the annual Toyota Good for Footy Raffle,” Davey said.
