
Staff
Who can help?
Executive Leadership
Provides strategic leadership, governance and operational oversight for the Perth Football League.
Andrew Dawe — Chief Executive Officer
Football Operations & Competitions
Responsible for the management and administration of all PFL competitions, ensuring the smooth delivery of football across the League.
Mark Sanders — Head of Football & Community
James Hunt — Football Operations Officer
Tony Walton — Competition Integrity Officer
Key Areas
- Competition administration
- Match operations
- Tribunal and integrity processes
- Club support
- Rules and policy enforcement
Finance & Administration
Provides financial management and administrative support to clubs, members and League operations.
Ranita Toholke — Accounts & Administration Officer
Key Areas
- Financial administration
- Club invoicing
- Registration support
- Accounts payable and receivable
- General administration
Community, Club Development & Wellbeing
Supports clubs through governance, volunteer development, wellbeing initiatives and community engagement programs.
Henry Beus — Club Development & Wellbeing Officer
Mark Sanders — Head of Football & Community
Key Areas
- Club development and support
- Volunteer education
- Wellbeing programs
- Community initiatives
- Inclusion and diversity projects
- Grant support
Commercial, Marketing & Media
Drives the League’s commercial growth, partnerships, communications, events and digital presence.
Jarryd Emery — Head of Commercial, Marketing & Media
Georgie Manners — Marketing & Content Lead
Sebastian Hasluck — Event Coordinator
Jenna Bronnum-Lee — Social Media & Content Coordinator
Oliver Pike — Media Coordinator
Key Areas
- Partnerships and sponsorship
- Marketing and communications
- Social media and content
- Website and digital platforms
- Events and activations
- Media and broadcast partnerships
- Brand management
Umpiring
Leads the recruitment, development and support of umpires across the Perth Football League.
Matthew Laycock — PFL Umpiring Specialist
Key Areas
- Coaching and development
- Match appointments
- Umpire pathways
- Education programs