Staff

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Executive Leadership

Provides strategic leadership, governance and operational oversight for the Perth Football League.

Andrew Dawe — Chief Executive Officer

Football Operations & Competitions

Responsible for the management and administration of all PFL competitions, ensuring the smooth delivery of football across the League.

Mark Sanders — Head of Football & Community
James Hunt — Football Operations Officer
Tony Walton — Competition Integrity Officer

Key Areas

  • Competition administration
  • Match operations
  • Tribunal and integrity processes
  • Club support
  • Rules and policy enforcement

Finance & Administration

Provides financial management and administrative support to clubs, members and League operations.

Ranita Toholke — Accounts & Administration Officer

Key Areas

  • Financial administration
  • Club invoicing
  • Registration support
  • Accounts payable and receivable
  • General administration

Community, Club Development & Wellbeing

Supports clubs through governance, volunteer development, wellbeing initiatives and community engagement programs.

Henry Beus — Club Development & Wellbeing Officer
Mark Sanders — Head of Football & Community

Key Areas

  • Club development and support
  • Volunteer education
  • Wellbeing programs
  • Community initiatives
  • Inclusion and diversity projects
  • Grant support

Commercial, Marketing & Media

Drives the League’s commercial growth, partnerships, communications, events and digital presence.

Jarryd Emery — Head of Commercial, Marketing & Media
Georgie Manners — Marketing & Content Lead
Sebastian Hasluck — Event Coordinator
Jenna Bronnum-Lee — Social Media & Content Coordinator
Oliver Pike — Media Coordinator

Key Areas

  • Partnerships and sponsorship
  • Marketing and communications
  • Social media and content
  • Website and digital platforms
  • Events and activations
  • Media and broadcast partnerships
  • Brand management

Umpiring

Leads the recruitment, development and support of umpires across the Perth Football League.

Matthew Laycock — PFL Umpiring Specialist

Key Areas

  • Coaching and development
  • Match appointments
  • Umpire pathways
  • Education programs

Andrew Dawe

Chief Executive Officer (CEO)

Mark Sanders

Head of Football & Community

James Hunt

Football Operations Officer

Henry Beus

Club Development & Wellbeing Officer

Matthew Laycock

PFL Umpiring Specialist

Ranita Toholke

Accounts and Administration Officer

Tony Walton

Competition Integrity Officer

Jarryd Emery

Head of Commercial, Marketing & Media

Georgie Manners

Marketing & Content Lead

Jenna Bronnum-Lee

Social Media and Content Coordinator

Sebastian Hasluck

Events Coordinator