Staff
Staff Role Breakdown
Executive Leadership
Responsible for overall strategy, governance, operations oversight and organisational direction.
- Andrew Dawe — Chief Executive Officer (CEO)
Football Operations & Competitions
Oversees competition management, fixtures, club compliance, rules, game-day operations and overall football administration.
- Mark Sanders — Head of Football & Community
- James Hunt — Football Operations Officer
- Tony Walton — Competition Integrity Officer
This team oversees:
- Match operations
- Tribunal/integrity processes
- Competition administration
- Club support
- Policy enforcement
Community, Club Development & Wellbeing
Focused on club growth, volunteer support, wellbeing initiatives, inclusion and community engagement.
- Henry Beus — Club Development & Wellbeing Officer
- Mark Sanders — Also sits across this department
This team handles:
- Volunteer education
- Club governance support
- Wellbeing programs
- Community initiatives
- Inclusion/diversity projects
- Grant support
Umpiring Department
Dedicated umpire recruitment, coaching, appointments and development.
- Matthew Laycock — PFL Umpiring Specialist
Responsibilities:
- Umpire pathways
- Match appointments
- Umpire coaching
- Recruitment campaigns
- Development programs
Commercial, Marketing & Media
Responsible for partnerships, sponsorships, media, social media, brand, digital and events.
- Jarryd Emery — Head of Commercial, Marketing & Media
- Georgie Manners — Marketing & Content Lead
- Sebastian Hasluck – Event Coordinator
- Jenna Bronnum-Lee – Social Media and Content Coordinator
- Oliver Pike – Media Coordinator
This department covers:
- Sponsorship sales & servicing
- Social media
- Website/content
- Livestream promotion
- Events & activations
- Branding
- Media partnerships
- Commercial growth
Finance & Administration
Handles financial management, invoicing, admin support and office coordination.
- Ranita Toholke — Accounts and Administration Officer
Role:
- Accounts payable/receivable
- Club invoicing
- Registrations admin
- General office administration
- Internal support functions
