PFL and SEN Unite to Celebrate Community Footy
13 Mar, 2025
The Perth Football League (PFL) is thrilled to announce its strengthened partnership with the Sports Entertainment Network (SEN), which will amplify the reach and profile of community football across Western Australia. This collaboration underscores a shared commitment to promoting grassroots sport and connecting local footy with broader audiences with SEN becoming the official radio partner of the PFL for 2025.
This is an expansion of the successful 2024 partnership that saw the PFL Finals Series and exciting PFL v VAFA matches broadcast to listeners via the SEN app.
As part of this partnership, SEN will broadcast key matches from the PFL, including marquee games and finals, through their platforms, offering fans the chance to follow the action live and on demand. Additionally, PFL stories and updates will feature prominently across SEN’s programming, further showcasing the league’s vibrant community and competitive spirit.
PFL Brand and Growth Manager, Jarryd Emery, expressed excitement about the partnership. “This collaboration with SEN is a game-changer for our league. It’s not just about broadcasting football; it’s about sharing the incredible stories of our clubs, players, and volunteers with a wider audience. SEN’s dedication to local sport aligns perfectly with our mission to grow the game and inspire the next generation.”
General Manager Commercial – WA & SEN Teams, Lachlan Smith echoed these sentiments, emphasizing the network’s commitment to local sports. “Community football is the heartbeat of Australian sport, and we are proud to partner with the PFL to bring their stories to life. This partnership allows us to support grassroots talent while delivering exceptional content to our listeners.”
The PFL’s collaboration with SEN also opens doors for innovative content opportunities, such as interviews, ensuring fans remain connected to the league in fresh and exciting ways.
With this partnership, the PFL continues to solidify its position as the premier community football league, fostering growth, inclusion, and engagement throughout Western Australia.
Listen each weekend on the SEN app!
