Board

Geoff has extensive professional experience in both sports administration and governance, previously serving as a key member of the West Australian Football Commission as the Director of Facilities and Planning from 2006 to 2015, along with his most current role as the Chief Executive Officer at the City of South Perth from 2015-2021. 

He is a graduate of the Australian Institute of Company Directors and is certified in governance with the Governance Institute of Australia. Geoff has a lifelong connection to football with members of his family playing over 1000 games at either WAFL or AFL level since the 1930’s.

Jonathan has played over 200 games for Wanneroo AFC and is a Life Member of the club. A civil engineer and an Associate with TABEC Engineering Consultants, Jonathan gained his MBA from UWA in 2017. He is currently Vice Chairman of the Duyfken 1606 Replica Foundation and a member of Reconciliation WA.

Matt has been a player at the Hamersley Carine AFC since 2011. He has also held roles on the committee for six years.

Outside of football Matt has a Bachelor of Commerce majoring in accounting and business law from Curtin University. He owns and runs his own financial planning business in Fremantle which he set up 4 years ago.

Matt has held various other board positions such as Treasurer of the Curtin Commerce Club and Activities Vice President of the Curtin University Student Guild.

Jim has a long involvement with the University Football Club, where he played 170 games, coached A-Grade and is a four times A-Colts premiership coach. His involvement with University includes roles on the committee. 

Professionally, Jim brings a long history of leadership and stakeholder engagement with extensive experience in mining and business industries. He has held previous roles as Marketing Executive – West Coast Eagles and Chief Executive Officer – Richmond Football Club..

With long family connections at Fremantle CBC AFC, Danielle is highly experienced in stakeholder engagement, relationship, management; customer service; marketing and communications; social impact and grant funding, which will support the Board’s focus in its Strategic Plan 2021-25. 

Danielle was appointed by the Board in March 2021 and is currently Manager Stakeholder and Customer Relations at the City of South Perth.

Caitlin has been involved with the Perth Football League as the Director of Female Football at University Football Club and Coolbinia Football Club where she played an integral role in establishing both clubs’ women’s football programs.

Her area of expertise lies in growing opportunities for varying demographics with a passion in expanding sport participation for women, girls and diversity groups.

Kye brings nearly two decades of experience in football administration and leadership, having served as Vice President and then President of the Glen Eira Gryphons in the Victorian Amateur Football Association from 2018 to 2024. Under his leadership, the club experienced unprecedented success on and off the field, including a 150% revenue increase, the launch of its first U19s and women’s teams, multiple premiership wins, and securing over $500,000 in government grants for facility upgrades. His expertise in club operations, governance, and strategic growth provides him with valuable insight into the challenges and opportunities facing community football.

Professionally, Kye has a strong background in finance, governance, and technology. A Monash University graduate with qualifications in Banking, Finance, and Business Law, he has worked in senior roles reporting to ASX-listed company boards. His experience includes overseeing business unit finances, strategic planning, and contract negotiations for technology solutions. Having recently relocated to Western Australia, Kye is passionate about applying his skills in governance, marketing, and digital transformation to support the continued growth and success of the Perth Football League.

Danielle brings extensive experience in football administration, governance, and community engagement. She has served on the Bayswater Football Club committee for over 12 years, including nine years as Secretary and three as President. During her tenure, she played a key role in driving the club’s growth into a thriving, inclusive, and successful senior football club. Her leadership experience has provided her with deep insights into club management, strategic planning, and fostering a strong community environment for players, volunteers, and supporters.

Professionally, Danielle is a Manager of Student Services in a secondary high school, equipping her with strong leadership, communication, and organizational skills. Her expertise in stakeholder engagement, governance, and policy development has been further enriched through her role as a Board Member of the Metro Central Regional Development Council, where she contributed to strategic planning and regional collaboration in junior and youth football.

With a background in leading a smaller club, Danielle offers a unique perspective on the challenges and opportunities faced by clubs of all sizes. She is committed to ensuring that the PFL Board considers the needs of all member clubs to foster a more inclusive and sustainable football community. Passionate about good governance and accountability, she has a strong understanding of board operations and is dedicated to supporting the League’s strategic direction.

Clay brings a wealth of experience in both community sport and corporate leadership, with a strong commitment to strategic development and governance. His involvement in local sport began as a player with the Baldivis Football Club in the Peel Football League, followed by four seasons and committee service with the Melville Amateur Football Club. His passion for community sport was further reinforced when he became president of Singleton IrwiniansCricket Club at just 20 years old, gaining early insight into the vital role of grassroots sports administration. These leadership experiences across multiple sporting codes have provided him with firsthand knowledge of the challenges and opportunities facing community sport.

In his professional career, Clay is the General Manager of Property Development at Perth Airport, with extensive experience in senior leadership roles at Perth Airport, Edge Visionary Living, and Peet Limited. His expertise spans community infrastructure, stakeholder management, and strategic planning. With a collaborative leadership style, he has held committee and advisory board positions across sporting organisations, industry bodies, and tertiary institutions. Having operated at Board level throughout his career, Clay has a strong understanding of governance frameworks, Board responsibilities, and the relationship between management and directors. He has further strengthened his governance credentials through the Australian Institute of Management’s Governance for NFP Board Directors and Officers course.